Public Relations and the Media

Question: What is increase Placement, and what argon the advantages and disadvantages of using crop military position as a strategy in Public Relations. [25 Marks] termination: Part 1: Product Placement is the incorporation of a product or service content into a app arnt movement picture, television programme, or other media vehicle for commercialised purposes. unlike conventional advertising, the viewers seldom realize that they are macrocosm advertise to because the product or service tooshie be so heavily intertwined with the story or elements communicate in the set of the medium. An example of product billet we enter present tense is Apple products being used by partings in a movie. Arranged Product Placement this is when products, serve or locations are obtained from owners to reduce the cost of production or in supplant for fees. Advertisement Placement based to a greater extent on the handed-down 30-second format of advertising, in that the product is advertised in the occupy (for example) rather than the product itself. This is usually gainful for. Product sharpenment is usually al agencys carried bulge out in three diametrical ways to deliver the arrangement amidst the advertiser/seller and riding horse owner.

Visually the product or service can be simply place in the mount for the audience to naturally recognize it without any further suggestion from the setting creators In Spoken machinate the name of the product or service said out loud in the setting by a reputation or personnel acknowledge by the audience as a part of the setting done U sage The character or personnel interacts w! ith the product or uses the services in the setting with the audience easily witnessing the act Purposes of using Product Placement include; achieving audience exposure; increase mark off awareness; increasing consumer memory and recall; changing consumers attitudes or overall evaluations of the brand. Advantages: Product Placement is an ingenious way of selling a brand, product or service to the public. If executed...If you privation to engage a full essay, order it on our website: OrderCustomPaper.com

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