An decision maker summary for managers and executive readers potty be raise at the end of this article Strategies for decrease consumers chance disgust in profit shopping Soo Jiuan Tan Assistant Professor, selling Department, Faculty of Business Administration, limit University of Singapore, Singapore Keywords Consumer attitudes, Consumers fortune, cyberspace, Marketing strategy, Perception, obtain Abstract Using data-based design and conjoint analysis, this root word studies the risk perception of Singaporean consumers on meshing shopping, and tests the lastingness of several risk-reducing strategies that meshing marketers could usage in promoting online shopping among consumers. The results convey that Singaporean consumers with a graduate(prenominal) degree of risk aversion than others tend to perceive lucre shopping to be a risky activity. However, profit marketers could rove on using reference work group appeal as the most preferred risk relievers for this group of consumers, particularly by getting expert users to stake the products involved. In addition, the marketers reputation, the brands image, and specific chump strategies atomic number 18 also effective risk relievers for the potential net shoppers.
increase globalization Introduction The increased globalization of the world economies has created galore(postnominal) another(prenominal) opportunities for marketers. At the same time, this has also increase competition among businesses so that umteen companies be looking towards improper forms of trade. Marketing finished the Internet is one such outlaw(a) form of marketing that many companies have turned to. The Internet market is a enormous and growing market with all over $300 gazillion worth of goods change in 1995 (Boisseau, 1995). While many businesses are rapidly adopting the Internet as the means through which they can efficiently and economically conduct their marketing activities, at that place are many risks associated with its use. For example, the Internet has very little hostage and any...
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