Mcdonald

System wide sales. They operate over 30,000 restaurants, round 420,000 workers In more than 100 countries on six continents. McDonalds sells dissimilar com/%EF%BB%BFhome-cooked-meals-vs-fast-food/fast food Items and soft drinks including, burgers, chicken, salads, fries. Breakfast meals and ice cream and etc. Objectives 1. To be able to serve well to customers by providing best quality of food and service. 2. To ontogenesis the business capacity to produce more foods or provide better or great service, 3. To become better public Images of fast food. 4. To become greater brand name and Image that go forth Increase more franchises. 5.To be a social responsible company and provide good returns to shareholders. Vision and representation Statement Vision Statement To be the worlds best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make all customer in every restaurant smile. Mission Statement To be our customers favorite place and way to eat. Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience People, Products, Place, Price and Promotion.We are perpetrate to Improving our operations and enhancing our customers experience. External Audit Opportunities I Threats I 1. Growth of the fast food industry. 2. Expansion in other countries, especially in Latin America, China, and other Asian countries. 3. Increasing trend on healthy food/ products (Especially Low calorie products) approved by FDA. 4. Low price food that will attract to the customers. 5. Freebies and Discounts. 6. Conversion of other quick-service restaurants into franchises. 7. More playgrounds for the children in more restaurants. (should be enough space for that).