Georges Coffee- Business Development Strategies Essay

Georges Coffee- Business Development Strategies - Essay Example The management of George's coffee has some different ideas for the promotion of their business in an extremely competitive industry. Some of their plans and strategies to cope with the competition include using Electronic mailing as a method to boost their sales through methods such as e-marketing (direct marketing), setting up an E-brochure for ready reference. The main objective of the study is to identify methods which are suitable for Geroge's coffee which can enhance the chances of their success in a competitive field. It is imperative that the methods suggested shall yield results for a longer period of time and hence they should have time relevance. Every new business or business units, however,big they are before starting or venturing into a new business or expanding naturally goes for a market feasibility study. In other words, a market feasibility study allows them to understand important factors such as their own Strengths, weaknesses, Opportunities and threats, also by co nducting a market feasibility study they can understand the external business environment as such. We know the business environment is very fluid in nature and the market situations as well as the market requirements tend to vary from time to time. In order to reap rich dividends the management has to understand the scope or the extent of usage of the methods suggested. ... The business requirements for George's coffee in terms of plans and strategies to survive the heat are: Internal requirements: i. Sound supply chain mechanisms which are cost effective, innovative and sustainable for a long time. ii. Development of a strong and unyielding distribution network for easy distribution. iii. Use of electronic services for enhanced performance. External requirements: i. The methods developed shall flexible enough to accommodate changes as per the requirements of the organization. ii. The methods have to designed in such a fashion that they can be used for a long time and reusable. iii. The methods have to be tested and re- tested again and again for better application and results. Scope of application: Inorder to reap rich dividends the management has to understand the scope or the extent of usage of the methods suggested. I'm a firm believer of the fact Business strategies are custom made and any method or application suggested for one particular business may or may not be applicable for another one. They are totally custom made as per the requirements of organizations. Hence the management has to understand the scope upto which the methods can be used extensively and for better results. Also the methods suggested can be time bound, so usage after a certain period of time after which the methods have to be reconfigured as per the market dynamics once again. Usage of obsolete methods may not yield effective results as such. Factors influencing the business development plans: There are several factors which can act as hindrances in the business development of George's coffee as such. Broadly we can